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Grab The MIC: The Newsletter

with Vic Elizabeth Turnbull

Ditch the podcasting jargon and amplify your impact. Grab the MIC! Get clear, actionable advice for creating amazing podcasts that make a difference. No tech bro BS, just good eggs doing good. 🥚🎙️✨

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Featured Post

Everything Starts With Your Intro

4 minute read - roughly the length of time we’ve had actual sunshine over the last few months. The start of your podcast is like your front garden. If someone rocks up and there’s an old rusty washing machine in the privet, weeds up to their knees, and a crisp packet wafting in the wind… they’re not going to think,“Ooh, I’ll knock on and see if they’re in for a brew.” (I’m not saying your future podcast will be a grotty front garden. It’s an analogy. Before you write in😂) Your intro does a...

5 months ago • 4 min read

5 minute read - about the length of an intro that should have been 90 seconds A client once said to me, “We don’t want to structure our podcast. We don’t want it to sound rigid.” I sorta got that. No one starts a podcast because they fancy recreating a stiff board meeting. You want it to feel natural and human. Like a proper conversation we have all the time. But what I'm really talking about isn’t rigidity. It’s an invisible framework. And this reminded me of something from Christmas. My...

5 months ago • 4 min read

7 minute read - Brew and a Biscuit time So, here’s some of the reasons folk have come to me wanting to start a podcast. “I want to spread the word about what we’re doing.”“We need to raise awareness of our project.”“We want to share the outcomes of our recent campaign.”“The CEO wants a weekly stage to share their latest thinking.”“I want my podcast to boost my personal brand and bring in customers.” Sound familiar? And you know what, actually none of those are wrong. They’re strategic,...

5 months ago • 6 min read

3 minute read - Just enough time to check your listener stats, again. There’s a quiet revolution happening in the podcasting industry. It’s all about how we measure success. For ages, success has been boiled down to one thing: Download numbers. Y’know I get a bit obsessive checking our show’s listener count.That little buzz when the figures go up. That sense that something’s, well… happening with your show. It is brilliant. But, it’s just a number. Download and listen numbers* doesn’t tell...

5 months ago • 4 min read

4 minute read - remember to save our emails to flick through when you need them! Talking about money can give us the ick. Especially when we’re asking for some. But when you launch your podcast you'll no doubt get the stage where you'll think "I wonder if this might be a good time to start making a few quid from my podcast?" Maybe it’ll be time to upgrade your kit, you want to start being able to cover the cost of your hosting, or you simply want to make your passion project that little bit...

over 1 year ago • 4 min read

6 minute read - Time for another cuppa? When you launch your podcast, you're probably going to wish that you had an extra set of hands (and a super-powered brain) to help you to create your podcast. Well, meet your new AI assistants! This week, I’m going to share with you how language learning models (LLM’s) can revolutionise your podcasting workflow – specifically when it comes to writing all the promotional copy you need for your podcast, like your podcast description, shownotes, episode...

over 1 year ago • 3 min read

4 minute read - you deserve a little break Most people won’t care about your podcast. eek It’s nothing against you and your brilliant content Reader. Far from it. You simply can’t please everyone. Just imagine trying to do this in real life. There’s so many things to consider! Like what pushes someone’s buttons over another person? How does each person prefer to receive their information? What motivates each person? How do they like to be talked to? Bloody hell, it’d be exhausting wouldn’t...

over 1 year ago • 3 min read

7 minute read - Brew and a Biscuit time I love editing audio, but let's face it - I'm not the fastest editor on the block. I’m always looking for ways to speed up the editing process. Are you Reader? But I get so involved in editing, so deeply focused that I forget about everything else around me. I’ll finally look up from my computer and I’ll be sitting in the dark. The cat’s pawing at me, starving. Ken Robinson in his book ‘How Finding Your Passion Changes Everything’ called this “The...

over 1 year ago • 3 min read