A weekly newsletter for people making podcasts that matter (and those thinking about starting one). Useful podcasting advice, ideas and podcast-y goodness, without making it all more complicated than it needs to be.
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AI + Podcasting = Magic (Seriously!)
Published over 1 year ago • 3 min read
6 minute read - Time for another cuppa?
When you launch your podcast, you're probably going to wish that you had an extra set of hands (and a super-powered brain) to help you to create your podcast.
Well, meet your new AI assistants!
This week, I’m going to share with you how language learning models (LLM’s) can revolutionise your podcasting workflow – specifically when it comes to writing all the promotional copy you need for your podcast, like your podcast description, shownotes, episode titles and blog posts.
At the meetup, Steph shared some incredible insights into how she uses AI to create all the marketing copy for her podcasts, and I’m dead excited to pass on her wisdom to you.
If you have trepidations about using AI, this is a great and simple place to start.
But first, what exactly are these language learning models?
Think of them as super-powered writing assistants that can understand and generate human-like text. The Debbie McGee to your Paul Daniels if you will.
(To my dear non-UK readers, or those under 30, you might have to Google that cultural reference - thank me later🪄)
Some of the leading LLM’s are:
ChatGPT: known for its conversational abilities and creative writing. Steph uses this LLM, she’s even written press releases for her podcast with it (a task she found it surprisingly good at!).
Gemini (Google): has a massive context window, meaning it can analyse and understand large amounts of information at once. This makes it ideal for summarising your episodes, generating shownotes, and giving you deep insights into your content. I use Gemini almost everyday, from helping me to craft social media posts, to sense checking this newsletter!
Claude: has reasoning and analytical abilities. You can use it to research topics for your podcast, analyse listener feedback, or even help you with more complex tasks like writing press releases or funding bids.
So how do you begin?
It All Starts With a Transcript
To unlock the power of these AI tools, you need a transcript of an episode.
Your AI assistant needs this raw material to then create podcast copy gold.
This is where things get interesting.
You're essentially using AI to create content based on your own existing content.
You're not asking it to conjure something new out of thin air; instead, you're giving it a foundation (your brilliant podcast episode!) and letting it work its magic to enhance and repurpose your own brilliant work.
Here's how AI can help you (inspired by Steph's insights)
Compelling show notes: Use AI to "massage" your show notes, as Steph puts it. You could even ask AI to "make a list of the top three takeaways" to include too.
Catchy episode titles: Ask it to generate a list of potential episode titles. You can even specify parameters, like keeping the title under five words to get the perfect fit or including the guest’s name (if you have one).
Engaging social media posts: Don't just share a link to your episode – use your new best pal AI to craft compelling social media posts that highlight key moments, brilliant quotes or questions based around your episode’s theme.
Repurpose your content: You can transform your transcript into blog posts, press releases and articles.
You can even ask AI to help you to craft a brilliant podcast description!
Just remember Steph's incredibly wise words,
"AI your assistant, not your worker!"
Use these AI tools to enhance your creativity and streamline your workflow, but remember to always bring your own critical thinking and personal touch - because after all podcasting is allll about authenticity.
Want to learn more about using AI for your podcast?
Steph's got a brill blog series and YouTube channel called "Chatty and Me" where she dives into all things AI and podcasting. Check it out here.
Cool things for you
Watch Steph's Talk in Full
Steph and me at MIC's Podcast Club
Simply head to MIC's Podcast Club's very own YouTube channel here.
That’s it for this week’s newsletter!
Happy podcasting and have fun playing with AI!
I’d love to hear how you’ve found it too, simply reply to this email and let me know!
A weekly newsletter for people making podcasts that matter (and those thinking about starting one). Useful podcasting advice, ideas and podcast-y goodness, without making it all more complicated than it needs to be.
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